Six functional groups. One integrated system.
These are the functions a large furniture company builds internally: marketplace execution, DTC, premium content, paid media, operations and logistics, and strategic leadership. At ECCP they operate together, not as separate services on a menu.
Marketplace Growth
Amazon, Wayfair, Overstock, Bed Bath & Beyond, and other marketplaces can be powerful channels, but they require discipline. ECCP helps brands manage assortment, listings, pricing considerations, advertising, catalog health, content, troubleshooting, and reporting.
- Amazon marketplace strategy
- Wayfair growth strategy
- Marketplace advertising
- Listing optimization
- Enhanced brand content
- Catalog and compliance support
- Assortment and channel strategy
- Issue resolution and performance tracking
Shopify and DTC
A brand-owned DTC site gives manufacturers more control over presentation, customer data, brand experience, and long-term margin opportunity. ECCP helps high-end brands use Shopify as a serious commerce channel, not just a digital catalog.
- Shopify strategy and site support
- Product page improvement
- Conversion optimization
- Customer journey improvement
- Email and retention support
- Paid traffic coordination
- DTC merchandising strategy
- Customer support integration
Premium Content
Premium products need premium storytelling. ECCP helps translate materials, craftsmanship, scale, finish, function, and emotional value into content that works online.
- Product copywriting
- Marketplace listings
- Enhanced product content
- Lifestyle and imagery direction
- Video content direction
- Brand storytelling
- SEO-informed product content
- Content standards and templates
Paid Media
ECCP manages paid media in the context of the full business, not as an isolated spend account. Campaigns should support margin, inventory, channel strategy, and brand positioning.
- Amazon Sponsored Products
- Amazon DSP
- Amazon Video
- Wayfair Sponsored Products
- Google Ads
- Meta Ads
- Email marketing coordination
- Reporting and optimization
Operations and Logistics
Furniture eCommerce depends on operational execution. Product size, damage risk, white-glove delivery, lead times, returns, and customer communication all shape profitability.
- 3PL coordination
- White-glove delivery planning
- Oversized shipping considerations
- Damage and return reduction
- Customer service workflow support
- Post-purchase experience improvement
- Marketplace operational troubleshooting
Strategic Leadership
ECCP can support ownership teams, leadership teams, and investors who need a clear eCommerce roadmap. We help identify where growth is possible, what needs to be fixed, and what operating model is required.
- eCommerce audits
- Marketplace opportunity assessment
- DTC roadmap development
- Channel conflict strategy
- Pricing and assortment guidance
- Turnaround planning
- Investor and ownership support
- Fractional leadership