We built this division. Now we run it for you.
ECCP was started by operators who have run high-end furniture eCommerce from the inside. We have worked through dealer concerns, marketplace complexity, DTC launches, content gaps, freight issues, pricing decisions, customer service workflows, and the realities of selling premium products online.
The job is a department, not a hire.
Eric Greenberg and Andrew Christmann started ECCP after watching too many premium furniture brands try to grow online with one overworked eCommerce manager, a paid-media agency, and a Shopify freelancer, and wonder why nothing connected.
Amazon and Wayfair require specialized knowledge. Shopify needs real merchandising and customer experience. Premium products demand better storytelling. Dealers and reps need to be respected. Freight, white-glove, and customer service decide whether the margin survives.
ECCP is the team that does all of it, as one division, for brands that don't want to build it themselves.
Eric Greenberg
Former Director of eCommerce at Howard Miller with 20+ years across field sales, dealer relationships, marketplace growth, Shopify, DTC, pricing strategy, logistics, customer service, and eCommerce operations. Eric helped transform eCommerce from a small part of the business into a major revenue channel while protecting traditional retail relationships.
Andrew Christmann
Marketing and operations leader with deep experience in content, creative execution, technical systems, marketplace support, and high-end product presentation. Andrew connects brand storytelling, operational execution, and digital commerce infrastructure.
A few non-negotiables.
Brand value matters.
eCommerce growth should not weaken the brand.
Dealers still matter.
Digital strategy should account for existing sales channels and relationships.
Content is not decoration.
For premium products, content is part of the sales process.
Operations determine profitability.
Customer service, delivery, damage rates, and returns are central to eCommerce success.
Furniture is different.
The category requires specialized knowledge.
