Hire one person who can't do it all. Hire an agency that sees one slice. Or build a million-dollar internal division. There is a fourth option.
ECCP is a full, in-house eCommerce department for your brand, without the overhead of building one.
One human cannot design graphics, write listings, fix content tickets, build and maintain the website, integrate Shopify and partner APIs, run paid media, coordinate freight and final-mile, and own the P&L. You hired a role; the work is a department.
Agencies optimize ads, or web, or listings, in isolation. An ad agency chasing ROAS will run promotions that violate your MAP, anger your dealer network, and drive returns on products that cannot survive being shipped twice. They are not bad at their job; they simply cannot see physical retail, supply chain, and final-mile from where they sit.
A real internal division means a Director of eCommerce plus 15 to 20 specialists across creative, content, web, paid media, logistics, and finance. That is well over a million dollars a year in payroll, 12 to 18 months to recruit, and once it exists, you still have to manage all of it.
ECCP is the entire functional org a large furniture company builds internally, delivered on a fractional basis: the breadth of a 10-specialist department, the integration no single agency offers, at a fraction of the in-house cost.
Built specifically for high-end furniture, so every channel, content, pricing, and promotion decision is made with full awareness of how it affects your dealers, your brand, your supply chain, and your final-mile.
ECCP is all of it, plugged into your business. You don't recruit it, manage it, or carry it on payroll.
The same functional groups a $1M+ internal department covers, operating as one team for your brand.
A siloed agency cannot account for that. ECCP makes every channel, pricing, content, and promotion call with the full board in view.
These are not standalone services on a menu. They operate together, with shared context, the way an internal division would.
Amazon, Wayfair, and other marketplaces. Assortment, listings, ads, catalog health, and issue resolution.
DTC strategy, Shopify operations, conversion, customer experience, and brand-controlled growth.
Listing copy, enhanced content, imagery direction, and video for high-consideration products.
Amazon Sponsored, DSP, Video, Wayfair Sponsored, Google, Meta, and email. Managed in-house or alongside your agency.
3PL coordination, white-glove planning, oversized freight, damage reduction, and returns mitigation.
Furniture-specific support that answers pre-sale questions, reduces returns, and protects the experience.
ECCP was founded by operators who have lived this category. We have managed the tension between physical retail and digital growth because we have owned it.
Former Director of eCommerce at Howard Miller. 20+ years across field sales, dealer relationships, marketplace growth, Shopify, DTC, pricing, logistics, customer service, and operations. Helped grow eCommerce from a small part of the business into a major revenue channel while protecting retail relationships.
Marketing and operations leader. Content, creative, technical systems, marketplace support, and premium product presentation. Connects brand storytelling, operational execution, and digital commerce infrastructure.
ECCP is designed for premium manufacturers who know eCommerce matters but do not want to build a department from scratch.
