← Insights & Playbooks
Leadership · 4-page PDF
Fractional eCommerce Division: Build vs Buy
A decision framework for owners and executives weighing internal hires, agencies, and a fractional division.
What's inside
- →An honest cost and timeline model for hiring a Director of eCommerce
- →Where agencies fit, and where they consistently fall short
- →The hidden costs of building internally below a revenue threshold
- →How a fractional division actually plugs into a furniture business
- →A short framework to make the decision in one meeting
Who it's for
Owners, CEOs, and executives deciding how to staff or partner for the next phase of eCommerce growth.
More playbooks
Marketplaces · 5 pages
The Premium Furniture Amazon Playbook
Assortment, IMAP, content, and advertising for high-end manufacturers who refuse to race to the bottom.
Marketplaces · 4 pages
Wayfair Growth Blueprint for Manufacturers
Catalog, CastleGate, advertising, and merchandising. Why the Amazon playbook fails here, and what works instead.
Operations · 4 pages
Reducing Oversized Furniture Returns
Pre-sale content, white-glove coordination, and proactive service. The decisions that actually move the return rate.